Kapil Dev and Nissan India Announce New Road Safety Initiative

Nissan India and Indian cricket icon Kapil Dev have launched #beanissanblindspotter, a multi-partner project to identify some of India’s worst accident blindspots, as part of Nissan India’s ongoing commitment to road safety.

The Ministry of Road Transport and Highways of India (MoRTH), the Society of Indian Automobile Manufacturers (SIAM), and the Indian Road Safety Campaign are working together to run the campaign in Delhi and Chennai (IRSC).


As an ambassador for the campaign, all-time great Test captain Kapil Dev will also play a significant part in raising awareness of the problem of blindspots on Indian highways.

By encouraging drivers to identify and map accident hotspots on a dedicated microsite, the initiative will raise awareness for road safety, bringing about positive change and making Indian roads safer for all users, as well as contributing to Nissan’s global ambition of achieving zero fatalities involving its vehicles.

The programme, carried out in collaboration with IRSC, included mapping blind spots, developing a road safety audit, and conducting surveys of engineers, government officials, and bus drivers. Using this information, a thorough analysis of accident locations will be produced, aided by engineering interns from Chennai and Delhi/NCR on the ground. 


With assistance from the government, the NGO partner (IRSC) will organise workshops for traffic police officers and other stakeholders based on the field study of the blind spots with the goal of converting them into safe locations after the data has been gathered.

The campaign will begin on February 4th, 2022, with a media “call to action” for crowdsourced data. MapMyIndia, India’s top supplier of digital maps and geospatial navigation, will collect this data and place it on a digital map.

Blind spots won’t be marked until they have been officially verified by IRSC, which includes a physical inspection.

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